Think Inside

Boohoo fashion-hub



Securing Boohoo Group's London fashion-hub project at 6-10 Great Portland Street sees our team embark on delivering a new concept for the global digital retailer as they mark their first physical retail presence in London.

Boohoo Group, consisting of their online brands Boohoo, BoohooMan and Nasty Gal have engaged Think Inside to design and deliver their first permanent bricks and mortar concept in the fashion-hub of Noho, in the heart of the West End and visible from Oxford Street.

Boohoo is a pure play, social media driven business. Known for their celebrity endorsment and trend-driven fashion. We are set to create a multi-use showroom space, with a dedicated events area, a bar and flexible workspace.

With a brief to focus on the 'customer' experiece, the scheme will also capture cutting edge technology displays and interchangeable exterior graphics to embrace the brand and offer a continually changing digital impact.

Works are set to commence on site at the end of 2019. We look forward to sharing our progress as the project takes shape.